Sunday, February 21, 2016
Blog Assignment 3: What Major Will I Choose?
Initially I was a Political Science major, but switched to Education because I didn't see a future in Political Science. I switched to education because I want to help kids learn, and to do so I determined the best way to accomplish that would be to become a high school teacher. For me high school was not a good experience, simply because the instructors that I had didn't care about the course material, nor were they fond of their students. It was the ultimate academic trap, where kids that weren't cared about didn't receive and education because the only thing more apathetic than them were the teachers. To get more information on that, I went down to the Department of Education down at Kennesaw State and asked how I could achieve what I wanted to achieve. I talked with several former teachers and they helped me plan out a course guide to what I should accomplish and when. I selected Kennesaw State because it was closer to my family, it was located in Georgia and it was an affordable option for me. Kennesaw State is more than just a new school, it's a whole new experience. It's my first four year university that I have been to, and it's actually really helpful for me to be able to see a future for myself, because I have not had that my whole life. I always thought my education was going to end in high school. Now that I'm here at this point in my life, I'm ready to continue on with it and help others as I do so.
Sunday, February 7, 2016
Blog Assignment 2: Everyday Research
Every day I am constantly reading about the political world that goes on all around us. From when I wake up to when I go to bed, I'm always reading about history, politics and current events. I start out my day reading Real Clear Politics, looking for interesting editorials that have been aggregated on there and checking the RCP polling averages for president. Next I'll check Politico US and Politico EU to get current on political events happening both in the United States and Europe. For my final check of my morning routine, I'll check Governing Magazine for policy proposals that happen on a local level in the US states, in case there was something I missed. Occasionally I will check the Diplomat or 538.com, as they have interesting world views that are published from time to time.
At the end of the day when I'm done with work and school I'll read my books, perhaps the only academic sources I read. My current reading list includes Bloodlands by Timothy Snyder, A Mad Catastrophe by Geoffrey Wawro, The Ordinary Men by Christopher Browning and finally The Drowned and the Saved by Primo Levi. My final reading incursion into the real world consists of reading the Wall Street Journal till finally it is time to climb into bed.
Thursday, January 21, 2016
Cat Food Advertisements
When it comes to advertisements, no ads are more cute than cat food ads. Take for example this Whiskas cat food ad campaign, which are all universally playful in their use of cats to convey their message.
The advertisement shows a cat eating Wiskas cat food while a mouse dangles next to the cat. This shows that the cat food is better than the mouse, which historically cats have been known to prey on for food.
This Whiskas ad shows a cat and a tiger next to one another, with the cat being show as this feisty creature versus a timid tiger. The message implicitly means that if your cat eats Whiskas cat food, your cat will have the energy of a tiger.
This final ad shows that Whiskas cat food is again good enough for a cat to be pointing the way too. Eager to eat the food, the cat is in a standard foxhound position used to indicated birds that would be shot down by hunters. The Whiskas company seems to advertise that their cat food enhances your cat with its beneficial health qualities.
This advertisement here shows Exelcat advertising its food. The ad shows that a cat will clearly do anything for this food.
This ad by CORE shows a cat meditating, trying to be healthy with their cat food, implying that CORE cat food makes your cat healthy.
All of the above ads had been advertised on the streets and on websites such as Amazon. These two venues are extremely broad and have an extremely diverse user base. The ad uses pathos in the sense that there's a playful emotional appeal to the decision to buy the cat food. It also displays connections to logos, with the advertisements appealing to the viewer on the basis that logically you want your cat to be as healthy as it can be, thus it is wise to buy their cat food. There's no one demographic to appeal to with cat food, because the only demographic that matters are the owners of cats. Cat food maintains a universalist appeal in order to be marketed the broadest, because it is unwise to pigeonhole your customers.
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