Cat Food Advertisements

When it comes to advertisements, no ads are more cute than cat food ads. Take for example this Whiskas cat food ad campaign, which are all universally playful in their use of cats to convey their message.

The advertisement shows a cat eating Wiskas cat food while a mouse dangles next to the cat. This shows that the cat food is better than the mouse, which historically cats have been known to prey on for food.

This Whiskas ad shows a cat and a tiger next to one another, with the cat being show as this feisty creature versus a timid tiger. The message implicitly means that if your cat eats Whiskas cat food, your cat will have the energy of a tiger.

This final ad shows that Whiskas cat food is again good enough for a cat to be pointing the way too. Eager to eat the food, the cat is in a standard foxhound position used to indicated birds that would be shot down by hunters. The Whiskas company seems to advertise that their cat food enhances your cat with its beneficial health qualities.

This advertisement here shows Exelcat advertising its food. The ad shows that a cat will clearly do anything for this food.

This ad by CORE shows a cat meditating, trying to be healthy with their cat food, implying that CORE cat food makes your cat healthy. All of the above ads had been advertised on the streets and on websites such as Amazon. These two venues are extremely broad and have an extremely diverse user base. The ad uses pathos in the sense that there's a playful emotional appeal to the decision to buy the cat food. It also displays connections to logos, with the advertisements appealing to the viewer on the basis that logically you want your cat to be as healthy as it can be, thus it is wise to buy their cat food. There's no one demographic to appeal to with cat food, because the only demographic that matters are the owners of cats. Cat food maintains a universalist appeal in order to be marketed the broadest, because it is unwise to pigeonhole your customers.